Privacy Policy
Last updated: October 15, 2026
This policy explains what Yardstick Outfitters collects and how we use it. Short version: we collect what we need to find gear in your size, we don't sell your data, and you can ask us to delete it anytime.
What we collect
- Email address, when you join the waitlist, subscribe or create an account.
- Body measurements and preferences you choose to save, such as chest, waist, inseam, head and foot size, brands, categories and features.
- Membership and order records: plan, status, dates, and orders we place for you.
- Payment information is entered directly with Stripe. We never see or store your full card number.
- Basic usage data through Cloudflare Web Analytics, which is cookieless and doesn't track you across sites.
How we use it
- To match your size to brand charts and find deals.
- To place orders you approve or that match your auto-buy rules, sharing only what the retailer needs (such as name, shipping address and size).
- To run memberships, send service emails and, if you opt in, the newsletter.
- To keep the site secure and improve it.
Who processes it
- Cloudflare hosts the site and stores our database.
- Stripe processes payments.
- Retailers receive order details when we buy on your behalf.
- Affiliate networks may see that a purchase came from our link; we don't send them your measurements.
We don't sell or rent your personal information, and we don't share it for cross-context behavioral advertising.
Cookies
Our analytics don't use cookies. Stripe checkout and retailer sites may set their own cookies under their policies.
Retention and deletion
We keep your data while your account or waitlist signup is active. Email support@yardstickoutfitters.com to see, correct or delete your data, and we'll respond within 30 days. We may keep payment records as required for taxes and accounting.
Security
Data is encrypted in transit and stored with Cloudflare. No system is perfectly secure, but we limit access to what's needed.
Children
The service is not for anyone under 18, and we don't knowingly collect children's data.
Your California privacy rights
If you live in California, the California Consumer Privacy Act (CCPA, as amended by the CPRA) gives you these rights. We extend them to all users.
- Right to know and access: ask what personal information we've collected about you, where it came from, why we use it and who we share it with, and get a copy.
- Right to delete: ask us to delete your personal information, except for what the law requires us to keep, such as tax records.
- Right to correct: ask us to fix inaccurate information.
- Right to opt out of sale or sharing: we do not sell or share your personal information (including for cross-context behavioral advertising), so there's nothing to opt out of. If that ever changes, we'll update this policy and add a "Do Not Sell or Share" link first.
- Sensitive information: we only use your body measurements to provide the service.
- No discrimination: we won't deny you service, charge you a different price or give you lower quality for using these rights.
How to make a request: email support@yardstickoutfitters.com with "Privacy request" in the subject line. We'll confirm we got it within 10 business days and respond within 45 days. We'll verify your identity by matching your account email. An authorized agent can make a request for you if they have your written permission.
Categories we collect: identifiers (email, and shipping name and address for orders), body measurements and preferences, commercial information (membership and orders) and site usage data. The sources and purposes are described above.
Changes and contact
We'll post updates here with a new date. Questions: support@yardstickoutfitters.com. Mail: Yardstick Outfitters, 1110 N Virgil Ave PMB 98040, Los Angeles, CA 90029.